Phase 01 | Month 1
Weeks 1 - 4
The Retail Foundation (Build Visibility & Plug Leaks)
Week 1
Visibility
- • GMB Reviews: Collect 5+ daily using counter QR card.
- • GMB Post: Publish 'Weekly Offer' every Monday morning.
✓ Higher local Google ranking & organic walk-ins.
Week 2
Data / Content
- • WhatsApp Opt-In: Counter QR + staff verbal prompts.
- • Reels: Record 2 product showcase videos (30-60s) for IG & Ads.
✓ Growing buyer database & creative library.
Week 3
Revenue
- • Bulk Broadcast: Send personalized WhatsApp offer to last 2 mos.
- • Segment: Hot (0-30d) gets VIP; Warm (31-60d) gets comeback offer.
✓ Repeat footfall & immediate revenue spike.
Week 4
Systems
- • Speed to Lead: Keep response target under 60 seconds.
- • Auto-Replies: Quick replies for FAQs, pricing, directions.
✓ Zero lead leakage & 24/7 engagement.
Phase 02 | Month 2
Weeks 5 - 8
Scale Up (Paid Ads, Viral Marketing & Audits)
Week 5
Lead Gen
- • Meta Ads: Launch FB/IG ads (5-10 km radius, ₹200-300/day).
- • Creative: Use Week 2 Reels (Video ads cost 40% less per click).
✓ Fresh store walk-ins & new customer acquisition.
Week 6
Viral Growth
- • Selfie Campaign: Freebie (₹30-50) for tagging store on IG Story.
- • Incentive: Next-visit discount for participants.
✓ Organic social reach & brand amplification.
Week 7
Flash Sales
- • WhatsApp Flash Sale: 24-Hour countdown deal to full DB.
- • VIP Access: Gold/Platinum members get offer 2 hours early.
✓ Major revenue spike & database re-engagement.
Week 8
Audit
- • ROI Review: Cost-per-walk-in vs generated revenue.
- • Score Card: Review GMB, WA contacts, repeat rates vs M1.
✓ Full profit visibility & data-driven Month 3 plan.
Phase 03 | Month 3
Weeks 9 - 12
Dominate & Scale (Loyalty, SEO & Festive Pipelines)
Week 9
Loyalty
- • Loyalty Launch: Enroll database via WA with tier benefits.
- • GMB Sync: Add loyalty program as a GMB service/post.
✓ Surge in repeat visits; double customer LTV.
Week 10
Local SEO
- • SEO Sprint: 20 keyword photos + 10 Q&As on GMB.
- • Review Gap: Exchange points for genuine Google reviews.
✓ Top 3 Local Pack ranking for key search terms.
Week 11
Festive Prep
- • Campaign Build: Schedule WA, GMB & Meta ads 3wks ahead.
- • VIP Preview: Exclusive access to Gold/Platinum tiers.
✓ Capture 40% of festive revenue before sale day.
Week 12
Full Audit
- • 12-Week Review: Total GMB reviews, DB size, CAC & repeat rates.
- • Next Quarter: Set new 90-day targets based on data.
✓ Complete ROI picture & confident Q2 plan.